Media Interactivity and Fantasy Sport

Adding Interactivity: Active Touch in Broadcast Media

Despite continual consumer demand for richer broadcast media, there have been few examinations of senses other than vision and hearing in this domain. This demonstration paper considers the role that touch may be able to play in future broadcast systems. We have begun to explore the addition of haptic cues to children’s cartoons, and through this process unearthed a number of practical design i...

New Media, Professional Sport and Political Economy

New media technologies are seen to be changing the production, delivery and consumption of professional sports and creating a new dynamic between sports fans, athletes, clubs, governing bodies and the mainstream media. However, as Bellamy and McChesney (2011) have pointed out, advances in digital technologies are taking place within social, political, and economic contexts that are strongly con...

Media richness, interactivity and retargeting to mobile devices: a survey

Mobile devices, such as mobile phones, are becoming more ubiquitous and gaining more capabilities, leading to their increasing use as portable media players. However, the great majority of produced visual media is targeted towards devices with larger displays and greater hardware capabilities, making it difficult for these media to be presented on mobile devices. These difficulties will only in...

Saudi Wahhabism in American Media: Sinister Spread or Fearful Fantasy?

Fantasy Sports and Gambling in Sport: Marketing Implications for Branding and Fan Engagement

Modern sports/media complex may be the result of complex inactions of communication technologies, social developments, and the increased sophistication of businesses in understanding the intrinsic and extrinsic aspects of consumer behavior. From the promotion options of print media, television and radio, to the self-engaging aspects of Internet sport coverage and gaming, the spectator is rapidl...